(2)
ZIPFORCE
Zipforce: Redefining Urban Mobility
The brief was clear: take a rugged, functional bicycle motor and reposition it as a high-tech lifestyle essential.
Inspired by the clean, intentional aesthetics of premium tech leaders like Apple, We are currently leading the visual relaunch of Zipforce. This ongoing work focuses on stripping away the noise to highlight the product’s core innovation through cinematic art direction and a minimalist, conversion-led digital experience.
Project Name
ZIPFORCE
Type
Re Branding
Year
2026
Timeline
Ongoing
Overview
We centered our strategy on creating a visual language that speaks to the modern urban commuter who values both performance and aesthetics. By implementing a refined typographic system and a high-contrast color palette, we transitioned the brand from a traditional hardware feel to a sophisticated digital-first identity. We are overseeing every detail of this transformation, from the art direction of lifestyle photography to the architectural layout of the new e-commerce platform. Our goal is to create a cohesive brand ecosystem where every touchpoint reinforces Zipforce’s position as a pioneer in sustainable urban mobility.
