Journal
Practical guides from the studio: what things cost, how brands get found and what actually works. Written by Igor Zeljic.
There's no crash, no alarm, no line item that says "lost to weak branding." Just fewer replies, longer sales cycles, and deals quietly going to competitors. Here's the real cost, backed by research.
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Your website talks to Google through robots.txt. But what about ChatGPT and Perplexity? Learn what llms.txt is, why you need one, and how to set it up in 15 minutes.
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One of the few GEO guides written specifically for Swedish businesses. Learn what it takes to get cited by ChatGPT, Perplexity, and Google AI Overviews in the Nordic market.
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Real web design prices in SEK across five tiers, from a 9,900 SEK basic site to a 100,000+ SEK enterprise build. What you actually get at each price point, and why 2026 websites need GEO setup too.
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SEO gets you ranked on Google. GEO gets you cited by ChatGPT. For most Swedish businesses in 2026, the question is not which one, it's understanding the difference, the overlap, and where to start.
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Hundreds of millions of people use ChatGPT every week. When someone asks it to recommend a business in your category, does your name come up? Here are the exact signals ChatGPT uses, and how to optimize for them.
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No agency publishes their prices, so we did. Real branding costs in SEK across five tiers, from a simple logo to a full identity system. Know what you're buying before you buy it.
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Most early-stage branding mistakes are invisible until a prospect quietly walks away. Here are the 7 most common ones, and how to fix each.
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Most businesses conflate brand strategy and brand identity, then wonder why a new logo didn't move the needle. Here's the real difference, and why you need both in the right order.
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How to choose brand colors and fonts that actually convert, not just look nice. A practical guide to color psychology and typography pairing.
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AI search engines like ChatGPT, Perplexity, and Google AI Overviews are changing how people find businesses. Learn what Generative Engine Optimization is and why it matters for your brand.
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Traditional SEO gets you ranked. GEO gets you cited. Here's how these two strategies work together, and what happens if you ignore either one.
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Your brand isn't just a logo, it's how people perceive your business. Here are five clear signs it's time for a refresh, backed by research.
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You rank on Google but AI search engines ignore your brand. Here are the five most common reasons, and how to fix them.
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