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Branding, SEO & GEO Insights

Practical knowledge on branding, SEO, and the future of AI-powered search.

Person setting up AI search optimization files on laptop
GEO 7 min read

How to Set Up llms.txt: The Complete Guide for Business Websites

Your website talks to Google through robots.txt. But what about ChatGPT and Perplexity? Learn what llms.txt is, why you need one, and how to set it up in 15 minutes.

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Digital marketing strategy for Swedish businesses
GEO 9 min read

GEO Optimization in Sweden: How to Get Your Brand Cited by AI

One of the few GEO guides written specifically for Swedish businesses. Learn what it takes to get cited by ChatGPT, Perplexity, and Google AI Overviews in the Nordic market.

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Modern web design workspace and computer screen
Web Design 8 min read

Web Design Cost in Sweden: What to Expect in 2026

Real web design prices in SEK across five tiers, from a 9,900 SEK basic site to a 100,000+ SEK enterprise build. What you actually get at each price point, and why 2026 websites need GEO setup too.

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SEO and GEO strategy planning for Swedish companies
SEO & GEO 7 min read

Do You Need SEO, GEO, or Both? A Guide for Swedish Companies

SEO gets you ranked on Google. GEO gets you cited by ChatGPT. For most Swedish businesses in 2026, the question is not which one, it's understanding the difference, the overlap, and where to start.

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ChatGPT AI chat interface on screen
GEO 8 min read

How to Get Your Business Recommended by ChatGPT

200 million people use ChatGPT every week. When someone asks it to recommend a business in your category, does your name come up? Here are the exact signals ChatGPT uses, and how to optimise for them.

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Brand identity design materials and color swatches
Branding 8 min read

How Much Does Branding Cost in Sweden? 2026 Pricing Guide

No agency publishes their prices, so we did. Real branding costs in SEK across five tiers, from a simple logo to a full identity system. Know what you're buying before you buy it.

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AI-powered search and generative engine optimization
GEO 8 min read

What is GEO? The Complete Guide to Generative Engine Optimization

AI search engines like ChatGPT, Perplexity, and Google AI Overviews are changing how people find businesses. Learn what Generative Engine Optimization is and why it matters for your brand.

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Search engine optimization strategy and planning
SEO · GEO 6 min read

SEO vs GEO: What's the Difference and Why You Need Both

Traditional SEO gets you ranked. GEO gets you cited. Here's how these two strategies work together, and what happens if you ignore either one.

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Brand identity refresh design process
Branding 7 min read

5 Signs Your Brand Identity Needs a Refresh

Your brand isn't just a logo, it's how people perceive your business. Here are five clear signs it's time for a refresh, backed by research.

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AI search results and visibility on digital screens
GEO 6 min read

Why Your Website Isn't Showing Up in AI Search Results

You rank on Google but AI search engines ignore your brand. Here are the five most common reasons, and how to fix them.

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