How to Set Up llms.txt: The Complete Guide for Business Websites
Your website talks to Google through robots.txt. But what about ChatGPT and Perplexity? What llms.txt is, why you need one, and how to set it up in 15 minutes.
Read articleTrusted by
Brand · Web · E-commerce
Creative and digital studio in Halmstad
Brand, web and e-commerce, with SEO and GEO built in from the start. You work directly with a senior art director: one contact, no brief, a fixed quote.
Zipforce: sales up around 15–20% since the relaunch. Read the case
Trusted by
(01) The studio
I run Studio 24 in Halmstad and do the work myself: brand, website and e-commerce for growing companies in Sweden and the Nordics. You talk to me directly from the first call to launch. When a project needs it, I bring in specialists from my network, but you still have one contact.
Founder and art director · Founded 2024 · Halmstad
More about me and the studio(02) What we do
Brand, web and e-commerce from one studio, with visibility built in. Nothing falls between different suppliers.
Logo, visual identity, guidelines and packaging. An identity that holds up in every channel.
Talk brandDesign, copy and development in Framer or custom code. Fast sites that are easy to run and built to bring in enquiries.
Talk websiteShopify stores, frontend and backend, built to convert. See how we relaunched Zipforce.
More on ShopifyGet found on Google and in ChatGPT, Perplexity and Google AI. Built into every project or as a standalone audit. Read what GEO is.
Get a free auditSelected work
See all workZipforce Brand relaunch
Hover a card, click to see the case
In their words
“Before we brought in Igor at Studio 24 as our Creative Lead, we burned huge sums on external agencies that never really understood our vision. A short meeting about direction, and he gets going.”
(03) How we work
Most companies know the drill: long briefs, three meetings before anything happens, account managers in between and invoices for packages nobody asked for. We work the other way round.
(04) Working together
Tell us where you are and where you want to go. Twenty minutes is enough, no brief needed.
Within 24 hours you get an honest assessment and a fixed price for the agreed scope. No hourly surprises.
You see the work as it takes shape and sign off each step, with a direct line to the person doing it.
After launch, keep us on call as your design partner, monthly or whenever you need us. No new procurement every time.
(05) Pricing
We quote every project individually after our first call, and the quote is final: no hourly overruns, no surprise add-ons, no packages you don't need.
Want to add something later? You get a price before any work starts.
Ask for a quoteSee how your website performs on Google and in AI search before you decide anything. Three levels, one outcome: you know where you stand and what to do next.
A quick snapshot of your visibility on Google and in AI search. Send us your website and we'll reply with a one-page report.
Get a free auditA deep-dive into your visibility with a prioritized action plan, as a clear PDF. No jargon, just what to do, in order of impact.
Order the reportWe audit your site, search presence and AI visibility, then do the work. As a one-off project or a monthly retainer.
Book a sprint(06) How the team works
You always work with the same creative lead, from the first call to the next project. When the scope calls for more, we bring in specialists from our network, and you still talk to the same person. So we can always pick up where we left off, with the understanding of your business we have built together.
Your creative lead holds everything together and knows what you have done before.
A developer, photographer, copywriter or 3D artist when the project needs one. No extra layers for you.
The next project never starts from zero. A relationship, not a transaction.
(07) Own projects and Lab
Smidia is our own product. Lab is concepts for invented brands that show what a product page can do.
(08) FAQ
No. A short conversation is enough. We ask the right questions, write down what we agreed and you approve it before we start.
Every project gets a fixed quote after our first call, covering the agreed scope. If you want to add something later, you get a price before any work starts. SEO and GEO audits start free, and the full report is from 4,900 kr.
A focused website typically takes 2 to 8 weeks depending on scope. A brand identity runs alongside strategy, so timelines vary. You get a realistic date after our first call, not before.
You can keep us on as your design partner for new pages, campaigns, packaging or updates, on a monthly retainer or whenever needed. No new procurement each time.
Growing companies in Sweden and the Nordics who have outgrown a template site or a one-person freelancer, but don't want a large agency with account layers. If we are not the right fit, we'll say so on the first call.
Yes, frontend and backend. Zipforce is a live example: a full brand relaunch plus a custom Shopify build. See our Shopify page for details.
GEO (Generative Engine Optimization) is what gets your brand cited in ChatGPT, Perplexity and Google AI Overviews, the way SEO gets you ranked in classic search. We build it into every site. Read our guide to GEO.
Latest Insights
Your website talks to Google through robots.txt. But what about ChatGPT and Perplexity? What llms.txt is, why you need one, and how to set it up in 15 minutes.
Read article
Is your brand identity holding you back? The five warning signs it's time for a refresh, and what the process actually involves.
Read article
Real web design prices in SEK across five tiers, what you actually get at each price point, and why 2026 websites need GEO setup too.
Read article(09) Contact
A few lines is enough, no brief needed. You'll hear back within 24 hours with an honest assessment.