Work01 / 04Branding · Web2026

Zipforce

A visual relaunch for a portable motor that turns any regular bike into an e-bike in seconds.

Client: Zipforce
Role: Creative Lead
Year: 2026
Services: Art Direction
Logo Redesign
Visual Relaunch
Shopify Web Design
Conversion UX
App Redesign
Product Photography
Image Retouching
Live: zipforce.se ↗

The ideaMake the brand as effortless as the product: a wheel, charged, and one calm look on every surface.

OutcomeSales up around 15–20% since the relaunch.

01Challenge

Redefining urban mobility.

Zipforce makes one of the cleverest products on the market: a portable electric motor that clips onto a regular bike and turns it into an e-bike in seconds.

The product was great. The brand wasn’t keeping up with it.

Identity

Power to your bike

A wheel, charged

Logo system

Primary
Mark, dark
Mark, light
Mark, reversed
App icon

Colour

HEX
#A2C7BF
RGB
162 199 191
HEX
#0E0E0F
RGB
14 14 15
HEX
#1E1E1E
RGB
30 30 30
HEX
#F5F5F5
RGB
245 245 245
HEX
#FFFFFF
RGB
255 255 255

Headlines

DM Sans

Regular / 400Power to your bike. Fits in minutes, rides for miles.
Bold / 700Power to your bike. Fits in minutes, rides for miles.

Zipforce mark on a sage lightbox — Lightbox

Wayfinding

02Approach

One relaunch, every touchpoint.

We led the full visual relaunch: a redesigned logo, cinematic art direction, a minimalist Shopify build, a conversion-focused UX and a redesign of the companion app. Every surface now tells the same story, with the same calm confidence as the product itself.

Live website screenshot — Homepage design as delivered. The live store may have been updated by the client since.zipforce.se

Someone walking up outdoor stairs carrying the Zipforce motor in one hand — Art direction: the product in real city life

Motor, product loop

A hand lifting the Zipforce motor onto a black bike at a rack — On in seconds

The motor01 / 05

Side

Under 2kg

Three-quarter

70km range

Rear panel

Fastcharging

Drive side

25km/h top speed

Front

15min install

Zipforce motor, rear panel with power button and ports

Zipforce motor, front view with head light

03App

A companion app that feels like the ride.

The redesigned app puts speed, assist level, distance and battery in one clear dashboard, readable at a glance from the handlebar mount.

Zipforce companion app dashboard on an iPhone — Ride dashboard

Zipforce motor on a black city bike, with the phone and app mounted on the handlebar — Motor on the frame, app on the bar

App icon on the home screen

04Imagery

A premium image library.

We overhauled the entire product image library, using AI tools and Lightroom to lift existing shots to a premium standard, and directed new product photography for the motor.

Drag to compare: original vs final

Zipforce charger, before — Charger, reshot

Zipforce charger, after — Charger, reshot

Zipforce mount and sensor, before — Mount & sensor, retouched

Zipforce mount and sensor, after — Mount & sensor, retouched

Zipforce bottle, before — Bottle, retouched

Zipforce bottle, after — Bottle, retouched

05Results

Fewer briefs, more momentum.

Since the relaunch, sales are up around 15–20%. Just as important, the way of working changed: no long agency briefs, just a short conversation about direction and then execution.

Impact

+15–20%Sales since the relaunch

Before we brought in Igor at Studio 24 as our Creative Lead, we burned huge sums on external agencies that never really understood our vision. With Igor, everything runs so much smoother. A short meeting about direction, and he gets going. He gets it right away and delivers at a level the agencies never came close to.

Aleksa Stefanovic, Partner, ZipforceTranslated from Swedish

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