Smidia
Our own SaaS product, in progress. Quotes and invoices for Swedish tradespeople, designed and built in-house from the first sketch.
- Client
- Studio 24, in-house product
- Role
- Product strategy, design & build
- Year
- 2026-Now
- Services
- Product Strategy
- UX/UI Design
- Design System
- Brand Identity
- AI Features
- Landing Page
- Product Film
- Live
- smidia.se ↗
The ideaTake the paperwork out of the evening: a quote in minutes, signed from a link.
OutcomeA work in progress, designed and built end to end so far, from brand and design system to the app, landing page and launch film.
01Idea
Quotes in minutes, not evenings.
Tradespeople spend their evenings writing quotes and invoices. Smidia is our own SaaS product that takes that job off their hands: a quote is ready in a few minutes with AI-assisted text, the ROT deduction is calculated automatically, the customer signs from a link, and an approved quote becomes an invoice in one click.
We design and build it in-house: the product strategy, the UX, the design system and the brand identity, working AI-native with Claude, n8n and Figma MCP. Smidia is still a work in progress, and we keep developing it alongside client work.
02Product
One calm dashboard, every job.
The dashboard answers the question that matters first: what is approved and ready to invoice. Active projects, their status and the next step sit right below, so nothing slips.
Writing a quote is a single form: customer, job, lines and materials, with a live preview of the document next to it.
Dashboard on desktop, the customer's quote on mobile
Colour
- HEX
- #299F76
- RGB
- 41 159 118
- HEX
- #00694C
- RGB
- 0 105 76
- HEX
- #FAF9F6
- RGB
- 250 249 246
- HEX
- #101210
- RGB
- 16 18 16
03Customer
No app, no login.
The customer gets the quote by text message or link and can read and sign it on their phone, without downloading anything or creating an account.
04Status
Still building.
Smidia is a work in progress. The brand, the design system, the app, the landing page and the launch film are done so far, and we keep developing it alongside client work.
