Zipforce

Background

Zipforce makes a clip-on motor that turns any bicycle into an e-bike. The engineering was strong, but the brand still read as a functional accessory rather than a product people aspire to own.

Our role

We lead the visual relaunch: brand strategy, visual identity, cinematic art direction, and a minimalist, conversion-led Shopify store. Inspired by the clean, intentional aesthetics of premium tech.

Result

A coherent brand system across product, campaign and storefront, with the product's core innovation carrying the story instead of competing with it. The engagement is ongoing.